Privacy Policy
Last Updated: November 5, 2026
1. Introduction
Foshan Yishu New Materials Co., Ltd. (“YISHU,” “we,” “us,” or “our”) respects your privacy.
This Privacy Policy explains how we collect, use, share, retain, and protect personal information when you visit https://yishumaterials.com/, contact us, request a quotation or product samples, or communicate with us about our products and services.
YISHU is responsible for the personal information handled as described in this Privacy Policy. Our website primarily serves business customers, including importers, distributors, printers, converters, and other commercial buyers.
2. Information We Collect
Information You Provide
When you submit an inquiry or communicate with us, we may collect:
- Your name and job title
- Company name and business location
- Email address and telephone number
- Product requirements, specifications, and estimated purchase quantities
- Shipping information needed for samples or orders
- Other information you voluntarily include in your communications
Please provide only information relevant to your business inquiry. We do not request sensitive personal information through our inquiry forms.
Website and Technical Information
When you visit our website, our website systems and service providers may collect:
- IP address and approximate geographic location
- Browser type, device information, and operating system
- Pages visited and interactions with website content
- Referral sources
- Cookie identifiers and similar online identifiers
- Technical logs relating to website operation and security
The information collected depends on the technologies involved, their configuration, and applicable browser or privacy settings.
3. How We Use Your Information
We use personal information to:
- Respond to inquiries and quotation requests
- Provide product specifications and technical information
- Arrange product samples and shipments
- Communicate about orders and business cooperation
- Maintain customer and business relationships
- Analyze website traffic and improve website content
- Maintain website functionality, security, and performance
- Prevent misuse, fraud, and unauthorized access
- Maintain business records and comply with legal obligations
Where applicable law requires a legal basis for processing, we rely on the basis appropriate to the activity, including:
- Legitimate interests: handling business inquiries, maintaining business relationships, and securing our website, where those interests are not overridden by your rights and interests
- Contractual necessity: taking steps you request before entering into a contract with you or fulfilling a contract to which you are a party
- Consent: where required for particular processing activities
- Legal obligations: processing or retaining information to meet applicable legal requirements
Submitting an inquiry does not, by itself, constitute consent to unrelated promotional communications.
4. Cookies and Google Analytics
Our website uses cookies and similar technologies for website functionality and visitor analytics.
We use Google Analytics 4 (GA4) to understand how visitors find and use our website and to improve its content and performance.
GA4 may collect information such as online identifiers, device and browser details, pages visited, referral sources, and interactions with website content. Google processes this information as described in its applicable policies.
For more information, please visit:
How Google uses information from sites or apps that use its services
You can use your browser settings to block or delete cookies. Blocking certain cookies may affect some website functions.
Google also provides a browser add-on designed to prevent Google Analytics from using visit data:
Google Analytics Opt-out Browser Add-on
These browser tools do not replace any consent requirements that apply to our use of cookies or similar technologies.
We do not use Google Ads on this website.
5. How We Share Information
We do not sell your personal information for money.
We may share personal information where reasonably necessary with:
- Website hosting, maintenance, and technical support providers
- Email and business communication providers
- Google, in connection with our use of Google Analytics
- Logistics providers handling samples or orders
- Legal, accounting, and other professional advisers
- Public authorities where disclosure is legally required
We may also disclose information where necessary to establish, exercise, or defend legal claims, investigate misuse, or protect the rights and security of our business and others.
We seek to limit disclosures to information needed for the relevant purpose and apply contractual or other safeguards where required.
6. Data Retention
We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy.
When determining retention periods, we consider:
- Whether an inquiry or business discussion remains active
- Whether information is needed for sample delivery, order fulfillment, or customer support
- The nature and duration of our business relationship
- Applicable accounting, tax, contractual, and other legal requirements
- The need to handle disputes or legal claims
- The retention settings applicable to analytics data and technical logs
When information is no longer needed, we take reasonable steps to delete or anonymize it, subject to applicable legal requirements and backup retention processes.
7. Information Security
We use reasonable technical and organizational measures designed to protect personal information against unauthorized access, disclosure, alteration, and loss.
However, no method of transmission over the internet or electronic storage is completely secure.
8. International Processing and Transfers
YISHU is based in China. Information you provide to us may be received, accessed, and processed in China.
Our website, email, analytics, and other service providers may also process information in other countries. Data protection laws in those countries may differ from the laws in your place of residence.
Where applicable law requires safeguards or a specific legal mechanism for an international transfer, such transfers must be handled in accordance with those requirements.
You may contact us for further information about where your information is processed and any applicable transfer safeguards.
9. Your Privacy Rights
Depending on your location and applicable law, you may have the right to:
- Request access to your personal information
- Request correction of inaccurate or incomplete information
- Request deletion of information in certain circumstances
- Object to certain uses of your information
- Request restriction of processing
- Withdraw consent where processing is based on consent
- Request data portability where applicable
- Lodge a complaint with the relevant data protection authority
Withdrawing consent does not affect the lawfulness of processing carried out before withdrawal.
To make a request, please contact us using the details in Section 12. We may request information reasonably necessary to verify your identity and understand your request.
We will respond within the period required by applicable law. These rights may be subject to legal conditions and exceptions.
10. Third-Party Websites
Our website may contain links to websites or services operated by third parties.
This Privacy Policy does not cover their practices. Please review their privacy policies before providing personal information.
11. Children’s Privacy and Policy Updates
Children’s Privacy
Our website is intended for business and professional audiences and is not directed to children.
We do not knowingly seek to collect personal information from children. If you believe a child has provided personal information to us, please contact us so that we can investigate and take appropriate action.
Policy Updates
We may update this Privacy Policy to reflect changes in our business practices, website technologies, or legal requirements.
The latest version will be published on this page with an updated revision date. Where required by law, we will provide additional notice of material changes.
12. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:
Foshan Yishu New Materials Co., Ltd.
Address: No. 9-1, East 7th Road, Lianhe East Zone, Luocun, Shishan Town, Nanhai District, Foshan, Guangdong, China
Email: yishu.materials@gmail.com
Website: https://yishumaterials.com/